Lisa Perot Woolfolk

58 Chardonney Drive, Clayton, NC 27520

lnwoolfolk@msn.com

 (919) 649-3313

 

 

MARKETING/ PROCUREMENT PROFESSIONAL

Brand Management/ Market Research/ Technical Writer and Editor/Proposal Management

Talented, results-producing marketing professional with a proven record of implementing comprehensive marketing strategies in support of business goals and objectives. More than 30 years of experience with public sector procurement process and 25 years of experience with RFPs. Expertise in branding and communications, technical writing, content marketing, partner programs, conferences, trade shows and corporate event planning and management. More than 10 years of experience in Information Technology procurement, terms and concepts. Experienced in proposal management and lead generation to include more than 25 years of experience with vendor technical community. Competitor research and profile development. Management of internal and external communications. Adept at translating business requirements into procurement language.

 

Employment History

 

The Creative Group, Cary, NC (May 2016- present)

Managing more than 100 trade shows from start to finish for fast growing technology company in Cary as contractor. Manage multiple calendars and projects from end to end. Maintain strong working relationships with both internal and external stakeholders. Communication with internal and external clients to include development of communication packages and trade show management documents. Select and purchase exhibit space, utilities, registrations and sponsorships. Manage inventory using Exhibit Force.

 

NNE Pharmaplan, Morrisville, NC (2015- 2016)

Managed proposals on a 6 month contract for fast paced pharmaceutical company. Worked with senior executives and global personnel to write and develop proposal responses to private RFPs. Managed small office proposal team, content from global stakeholders, and content database using SharePoint, Word, and Excel. Clients included Novo Nordisk, Johnson & Johnson, Teva, Catalent, Pfizer, Roche, Novartis, AstraZeneca, Lilly, Genentech, Alcon, P&G, Biogen, Janssen, Smith, Kline & French and others.

 

Gannett Fleming, Inc., Raleigh, NC (2014-Nov 2015) Senior Proposal Manager/Marketing

Managed team of production and technical subject matter experts to develop proposals for a diverse array of AE/C opportunities. Clients included municipalities, local government organizations, state, and federal governments. Services included the full range of engineering disciplines and technical support. Subject matter focused on engineering design of infrastructure including transportation, water, and energy facilities. Worked with Raleigh business development team and vice presidents.

•     Production scheduling and completion

•     Collaboration with technical and executive staff for strategy development

•     Open House planning and management

•     Technical writing

•     Qualifications/portfolio management

•     CIP and market research

•     CRM management

 

Measurement Incorporated, Durham, NC (2014) Proposal Manager

Worked closely with psychometricians, educational professionals and business development team to write, edit, and manage multi-document information technology proposals and business development materials from concept through presentation to the customer. Managed tight deadlines, business development, teaming agreements, and contracts with multiple teaming partners. Developed and maintained relationships with state and federal agencies. Plan and develop marketing materials for educational services and products. Lead development of proposal processes and procedures including the management of internal and external communications. Performed marketing research to develop new leads and client relationships.

 

Saulsbury Industries, Odessa, TX (2013) Communications Manager/ Business Development

Contract position from April through November.  Managed the development and implementation of communications program to include internal and external corporate communications. Developed detailed business proposals and qualifications packages for IT and Energy Services. Designed newsletters, company intranet, Internet content, branding, and marketing materials. Led business development proposal redesign, created brochures and other corporate materials. Managed $40 million proposals for construction services business development to include fossil, nuclear and renewables divisions. Developed processes and procedures. Efforts during a six-month period resulted in the award of contracts worth more than $100 million.

 

Day & Zimmermann Corporation, Norfolk, VA (2007-2013) Marketing Manager

Managed marketing, proposals, promotional events, and branding for the nuclear and fossil power maintenance and construction business sector of a $2 billion corporation.  Involved in management of specialty services, business development, and corporate events. Managed the procurement of promotional materials for ECM division of company.  Planned and managed trade shows and conventions to include annual corporate events. Wrote content, managed projects and developed communication materials to include video communications, advertising, social media blogs, and human relations collateral. Planned and managed 62 corporate trade shows and client dinners/events. Industrial relations with customers at Duke Energy, Dominion, Entergy, TVA, First Energy, STARS, AEP, DTE, Constellation, EDF, APS, Ameren, NextEra, OPPD, PPL, Xcel Energy and Pacific Gas and Electric, among others. Worked with AREVA executives in corporate partnership. Managed email marketing campaigns, direct mail campaigns, branding campaigns, Open House events, and new corporate industry materials to specific audiences.

 

General Dynamics Information Technology, Norfolk, VA (2006-2007) Proposal Manager

I was responsible for managing the production of responses to RFIs, RFQs and RFPs including black proposals. Worked closely with vendor technical community. Proposal management included writing, layout, messaging, integrating the contributions of others, and coordinating the production and delivery of the completed proposal. Provided critical analysis of input for compliance with all RFP/RFQ requirements for messaging, refocusing input and developing proposal sections. Participated in the development of win strategies, competitive analysis, and business development. Provided guidance to the proposal team on pre-proposal and proposal methodologies. Directed responsibility to capture managers/directors of Air Force and Navy programs to develop the bid/proposal, budget and resource requirements, and managed analysis of the RFP including schedules, outlines and cross-reference matrix. As bid/proposal team leader, I directed the efforts of the core team and proposal team members, to produce solutions for major competitive bids/proposals. The team included program/projects managers, marketing, and core development, cost team, bid volume specialist, writers and production.

 

•          Developed bid/proposal plans for federal solicitations from $200,000 to $300M

•          Prepositioning strategies

•          Proposal schedule development

•          Managed RFP analysis and writing assignments

•          Developed outlines/cross reference matrix

•          Led discriminators and theme development

•          Finalized topical and thematic outlines

•          Directed storyboard development

•          Directed writing efforts

•          Led Shipley blue, green, pink, red and gold team proposal reviews

 

 

 

Logan Simpson Design Inc., Tempe, AZ (2003-2005) Senior Marketing Coordinator/Proposal Copywriter

Managed resources effectively, set goals and objectives for proposal team. Contacted potential clients and promoted the company and its services. Emphasized the company's industry differentiators and developed proposal win strategies that demonstrated the company as the best choice. Directed proposal staff during proposal planning and production. Wrote and developed off-the-shelf SOQs, developed corporate style guide, new project descriptions and boilerplate materials.

 

•          Managed proposal, bid and submittals for Southwest A/E Company

•          Managed the company’s GSA E-buy submittals from RFQ to award

•          Developed and maintained project information for corporate database

•          Fulfilled marketing requests company wide (for all offices) including presentation materials, news releases, and collateral material and direct mail programs

•          Designed and executed marketing materials to meet corporate standards, brand positioning, and target audience requirements

•          Developed, coordinated and created content for time-sensitive marketing programs, newsletters, advertisements, trade shows, flyers, faxes, brochures, presentations, and e-mail campaigns

•          Wrote, prepared and submitted award nomination packages for design awards and other forms of public recognition for company performance

•          Managed, maintained and coordinated corporate client database and plan, order, assemble and arrange for delivery of client gifts

•          Developed and managed marketing budget and monitored expenditures

•          Prepared interview presentation materials and coached interview participants for oral presentations

•          Attended SMPS functions and other trade related events to promote business development

 

 

Employed in Nursing (2001-2003) Banner Health, Mesa Arizona Baywood Hospital

 

Gutierrez-Palmenberg Engineering Inc., Phoenix, AZ (1995-2001) Director of Marketing/Corporate Communications and Air Force Program Manager

Established and maintained federal marketing materials including 254, 255, SOQs, RFQs, development of proposals and preparation of presentations to clients and industry groups. Orchestrated and wrote multi-volume proposals that won bids for federal contracts valued from $4 million to $30 million. Represented the firm at select industry-related events, community and charity functions. Managed GPI's federal communications, including multi-million-dollar Department of Defense public relations contracts. Directed and managed the development and production of brochures, flyers, and direct mail materials for corporate headquarters and branch offices across the nation. Conducted in-depth interviews of clients to create promotional materials. Wrote and edited media copy including print advertising, feature newspaper stories and broadcasting scripts. Managed Air Force Community Relations contract and California office and staff including budget. Coordinated with corporate accounting office for accounts receivable and payable. Conducted interviews of potential employees and was responsible for hiring decisions. Managed corporate marketing/proposal staff.

 

Logan Simpson Design Inc. Tempe, Arizona (1994-1995) Federal Marketing Coordinator

As federal marketing coordinator, I developed SOQs, company pre-bid presentations, and responded to RFPs and RFQs for federal and state contracts. I provided marketing support in the area of presentation materials, collateral material and trade show materials. Additionally, I designed and executed winning award submittals to annual award competitions such as ASLA, APA, Valley Forward and others. Marketing responsibilities included developing, coordinating, and creating content for multiple, time sensitive direct mail programs, newsletters, advertisements, flyers, brochures, faxes, press releases and e-mail marketing campaigns.

 

Savannah Morning News and News Press, Savannah, Georgia (1990-1993) Assistant Features Editor/Features Writer

Edited and designed features sections for six morning and evening print and electronic editions of daily newspaper. Edited and designed feature sections of newspaper to include fashion section, Weekend events Diversions section, Accent and other features. Wrote columns and on-deadline war stories during Gulf War for AP wire service. I conducted interviews and wrote compelling feature stories that touched the hearts and minds of the community.

 

Hood County Publishing, Granbury, Texas (1985-1990) Lifestyles Editor/Manager

Editor and designer of lifestyle sections of newspaper. Managed features staff and department budget. Planned and assigned content for feature sections of newspaper. Was also responsible for technical writing and planning and directing promotions to include an annual charity ball. Received Texas Press Association award for feature writing.

 

Jerry Savelle Ministries, Fort Worth, Texas (1980-1985) Public Relations Director/Communications Manager

Edited and designed Adventures in Faith, a monthly magazine. Designed and maintained weekly newsletter. Producer of Adventures in Faith television series. Prepared and reviewed scripts, artwork, monitor materials and wardrobe. Wrote and edited books for publication. Managed media, public relations and marketing campaigns for this non-profit organization. Media relations and training. Assisted with educational materials for school in Africa.

 

Education

MS Psychology

BS Psychology

BA Marketing/Mass Communications

 

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